Tuli Bears are flavored gummy bears that dissolve in hot water to create delicious drinks — available in 19+ classic, vegan, and seasonal flavors. The project aimed to position them as a fun, cozy, and premium product.
Problem
Despite their popularity, the product lacked a cohesive visual story across packaging and promotion. The variety of flavors was a strength, but without a strong system, it risked looking chaotic. Tuli Bears needed a playful yet elegant identity to match their unique format.
Solution
We built a flexible brand system combining warm illustrations, a soft color palette, and clear flavor communication. Each flavor family was given its own expression within a unified visual world. The result is a brand that feels joyful, seasonal, and irresistibly sippable.