PUPBAR offers high-quality grooming products for dogs and cats — from shampoos and brushes to stylish accessories. The branding needed to combine function, charm, and a premium feel.
Problem
The original visual identity didn’t reflect the brand’s quality or connect emotionally with pet owners. It lacked distinction in a crowded pet care market, and the packaging didn’t clearly communicate product purpose or personality.
Solution
We created a playful yet elegant brand system: clean packaging, soft color palettes, and friendly typography supported by illustrated accents. The result is a fresh, consistent visual identity that speaks to modern pet lovers — professional, trustworthy, and full of character.