Mocca is an artisanal ice cream brand expanding into cafés, teas, and juices. The project focused on extending the visual identity across new product categories.
Problem
While the original brand evoked tradition and craftsmanship, it didn’t translate well to modern retail formats or new product lines. There was a need to maintain the brand’s soul while evolving its look. The challenge was balancing nostalgia with contemporary relevance.
Solution
We refined the logo and created a fresh visual toolkit using warm textures, classic typography, and product-focused layouts. Each item – from ice cream cups to tea packaging – now tells a consistent brand story. The result bridges generations without losing authenticity.