Kimchi Story is a brand producing traditional Korean kimchi for contemporary markets. The goal was to create a bold, fresh identity that honors the craft while standing out on the shelf.
Problem
Though the product was rooted in authentic recipes and quality ingredients, the packaging failed to reflect its vibrant character. It lacked visual impact and storytelling — key for connecting with modern health-conscious consumers. The brand needed a clear, appetizing identity that communicates trust and tradition.
Solution
We developed a dynamic design language built around bold typography, vivid colors, and simple, authentic visuals. The refreshed look captures the richness of fermentation and Korean heritage, making Kimchi Story approachable yet distinctive on the shelf.