A line of all-natural lemonades crafted from real fruit, lightly sweetened, and packaged in modern, colorful cans. The branding aimed to highlight freshness, simplicity, and clean ingredients in a saturated beverage market.
Problem
Although the product was thoughtfully developed, the visual identity didn’t stand out or clearly communicate its natural positioning. The cans felt generic, missing both shelf presence and emotional appeal to health-conscious, design-aware consumers.
Solution
We built a vibrant, minimal identity focused on clarity and color. The label design uses playful typography, flavor-coded tones, and fresh illustrations that reflect the product’s ingredients. The result is a crisp, modern brand that feels refreshing before you even open the can.