Hello Socks creates fully personalized socks for companies, events, and teams. The branding challenge was to match fun, flexibility, and professionalism in one identity.
Problem
The previous look didn’t reflect the creativity or range of options offered. It was too generic to compete in a crowded B2B gifting and merchandise space. Hello Socks needed a brand that looked as custom as the product itself.
Solution
We designed a cheerful yet structured identity system with flexible layouts, bold colors, and playful typography. The result is a visual style that scales from startup swag to corporate gifting — always vibrant, always on-brand.