Ayla Health is a medical startup empowering women through personalized health guidance, with a special focus on breast cancer prevention and awareness. The brand combines empathy, technology, and education to help women take control of their health journey.
Problem
Healthcare communication often feels distant, overly clinical, or impersonal — especially in the context of women’s health. Ayla needed a brand that could balance medical credibility with warmth, trust, and emotional support.
Solution
We developed a calm, modern identity centered on clarity and care. Soft colors, editorial-inspired typography, and human-centered imagery create a tone that is both informative and deeply personal. The result is a brand that feels like a conversation — not a diagnosis — giving women the tools and confidence to write their own health story.